About Us

What’s DFK?

Well, if you ask us, we might just say “Don’t Fckn Know.” The truth is, it’s a cheeky nod to all those moments when you just don’t have the answer. You know the ones. Someone asks a question, and the only response is a shrug and a “DFK!”

About 4 or 5 years ago, i thought how catchy would ‘DFK’ be. Now, I’m finally putting it out there for everyone to shout it loud and proud.

You’ve probably noticed our main DFK designs rock the Rasta colors. That’s a shout-out to my roots in Toxteth, Liverpool (L8), a place buzzing with diversity and culture. Growing up, summers were all about Dub Reggae blasting the base from Pewee’s massive speakers, mixing perfectly with the sunshine. Dub Reggae, Ska, Soul, and also Punk have always been my tunes.

So next time you don’t have the answer and don’t know what to say, just shout:

DFK!